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Your choice of either Peanut or Plain M&M's for only $3.00!! Forrest Mars came up with the idea for M & Ms during the Spanish Civil War. He discovered that soldiers were looking for a taste of home, in the form of chocolate, but needed something that could withstand hot temperatures. Mars took their request as a challenge and eventually came up with the candy, which he packaged in heavy tubes. Soldiers today still love M & Ms because they can hold up in just about any climate.